Skin Wellness Summit
Due to changes related to the COVID-19 pandemic, what was initially going to be an in-person pop-up dermatology clinic sponsored by Neutrogena and Aveeno instead pivoted to becoming a 3-day virtual Skin Wellness Summit. This livestream show took place August 13 - 15, 2020 and played live from 11am - 2pm PT daily on an Amazon Live landing page.
Hosted by Catt Sadler and Zuri Hall, viewers were able to tune in to learn all about skin health and wellness from a whole slate of celebrities and skincare pros, including actress Tamera Mowry, soccer stars Carli Lloyd and Julie Ertz, model Winnie Harlow, nutritionist Kelly LeVeque, content creator Alex Costa, and many more!
The live show was filmed at a studio in Los Angeles, with many segments being filmed remotely via self tapes or zoom interviews. In order to visually integrate the remote shoots with the set, talent were sent a variety of branded items to display in the background (i.e. framed logo signs, branded pillows, branded shower caddies). All COVID-19 health and safety regulations were followed during on set filming.
Livestream Elements included:
9 hours of content broken up into themed content blocks (i.e. Taking Care of Your Summer Skin, The Inside Scoop on Men’s Skincare, Nourish Your Skin from the Inside Out, etc).
33 Produced Segments with 14 Talent
2 Giveaway Types
Flash Sweepstakes at regular intervals throughout the show where viewers would tweet using a specific phrase and hashtag to win one of a variety of prizes, such as digital dermatologist consultations or themed gift sets, and the winner would be announced live.
Surprise & Delight social giveaway with branded gift bags being sent to people who tweeted using the show hashtag.
Neutrogena and Aveeno product promotion through set decor, talent integration into segments, and product carousels displayed throughout the show
Livestream Elements
