Prime Video FYC Fest
To get Emmy voters attention before the second round of 2022 voting, Prime Video hosted FYC Fest - a 3 day, 3 location event featuring their nominated shows. Attendees engaged with each of the show titles through photo moments (rotating out each day to a different show), paint-by-numbers art walls (also changed each day for different shows), tote embroidery, show-themed mini golf, and a target game for The Boys Presents: Diabolical.
Their experience was elevated by complimentary food from 4 themed food trucks (burgers for The Boys Presents: Diabolical, a deli truck for The Marvelous Mrs. Maisel, juice and smoothies for Lizzo’s Watch out for the Big Grrrls, and ice cream for Lucy & Desi. The event was rounded out with a DJ and FYC Fest archway.
Everything was built to be broken down and reset in a new location overnight, ending at 6pm each day and reopening in another space by 11am the next day.
Produced in conjunction with Cartwheel & Co.
Over the 3 event days, there were:
2,582 Attendees (with the line being closed early each day)
1,112,931,729 PR Impressions
2,100 Tote Bags Given Out
Results
