Crown Royal ‘24 Activations
Throughout 2024, Crown Royal partnered with Coffee ‘n Clothes to host a variety of activations and product launches. In February, CR showed up at the Super Bowl at Super Bowl Soulful Celebration, HWOOD Homecoming, and through custom merch and kits.
In June, for the launch of their new Single Malt, Crown Royal showed up in Brookfield Place with a 2 day stunt, where a larger-than-life bottle was encased in a ice sculpture that melted over 48 hours. The launch then continued at Bar Convent Brooklyn, with Crown Royal bringing an ice-inspired bar and allowed guests to test the single malt in custom Glencarin glasses.
Crown Royal @ Super Bowl LVIII
Total Attendees over 2 Days: 8,000
Total Drink Servings: 6,000
Total Merch Given Out: 1,795
Crown Royal Single Malt
Total Impressions at Brookfield Place Stunt: ~25k
Total Booth Attendees at Bar Convent: ~1,000
Results
