SunBum Sonny’s Daydream

For SunBum’s first experiential activation, they wanted to tap into their customer base to guide them. A variety of kids submitted drawings of Sonny in their imaginary worlds and we produced 5 builds inspired by them. This included a “Space Dunk” basketball setup, a giant Sonny cake, and a rainbow ball pit.

Within the rest of the space was a custom skate park, a custom-built arts and crafts room, and a stage with local bands performing throughout the two day event.

Produced in conjunction with AKJOHNSTON.