First Steps Tour

Throughout the month of June 2019, Amazon Treasure Truck and Amazon Baby Registry hosted the First Steps Baby Registry Tour. At this storybook-style wonderland, guests were invited into 15 different house-themed vignettes to test out hundreds of baby products and scan QR tags to add them to their baby registries on the spot!

Attendees in five cities across the country – Seattle, Los Angeles, Houston, Atlanta and New York – all enjoyed giveaways, photo moments, family-friendly activities and the opportunity to interact with these products in real life.

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Over the 10 event days, there were:

  • 6,692 Attendees

  • 26,950+ Onsite Impressions

  • 6,300 Mocktails Served

  • 6,075 Custom Onesies Made

  • 13,800 Branded Premiums Given Out

Results

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