New Year // New You
In order to help people learn how to start the new year off right, Amazon Treasure Truck partnered with Under Armour, Samsung, Ninja, and Garden of Life to host a health and fitness pop up in LA and New York in January 2020. Attendees were invited to participate in activities in each of the brand areas, take boomerangs at the photo moment, and taste a variety of spa waters in their New Year New You water bottles at the hydration station.
The focal point of the whole activation was the stage. Here, guests were able to watch healthy cooking demos with well-known chefs and sign up for classes from the brands and local studios, including Y7 Yoga, Rumble Boxing, LIT Method, and more!
Brand Activities included:
Trying on HOVR shoes and participating in a quick physical therapy session with Under Armour
Putting on the Galaxy Active2 Watch and hopping on the Samsung Circuit to test out steps, heart rate, and stress levels as tracked on the Samsung watch
Watching food demos and tasting smoothie and food samples with Ninja
Testing out samples and taking photos with the fruit house structure with Garden of Life
Over the 4 event days, there were:
4,215 Attendees
15,500+ Pedestrian Impressions
747 Class Participants
3,440 New Year, New You Branded Water Bottles Given Out
20,444 Brand Specific Samples & Premiums Given Out
Results
